At HasOffers, we’ve seen our Asian customer-base growing at an extraordinary rate. It’s evident that this region of the world is a driving force within the performance marketing industry. To provide some perspective into the Asian market, I spoke with Monroe Shao for our first video testimonial produced in Mandarin Chinese. She is the Business Development Director at Micro Cube Digital Limited, a Hong Kong-based advertising agency.
Micro Cube is in the business of media buying, specializing in mobile performance advertising. Since 2011, they have concentrated on the mobile space, connecting performance and brand advertisers with the world’s quickly expanding mobile audiences. Reaching over 5,000,000 potential mobile users on a monthly basis, their primary goal is to consistently deliver measurable, performance-based results through mobile ad campaigns to their customers.
Because Micro Cube is so focused on getting the best results possible for their clients, they needed a tool that could meet their demands and help them manage their expanding list of partners and publishers. Monroe reflects, “When it came to tracking our partners and affiliates, there were too many and managing them effectively was a big problem.”
That’s when Micro Cube discovered HasOffers. Monroe says, “HasOffers had it all. It’s very easy to use, convenient and we can manage our partners and affiliates effectively.” Another important factor for Micro Cube in choosing a platform was name recognition and reputation. She continues, “In terms of tracking platforms, HasOffers is the most prominent company in China. Most of our partners and affiliates use this system. HasOffers is a great company. In this industry, they are considered the biggest and best company to work with.”
At the time of the interview, Micro Cube had only used HasOffers for around eight months. But in that short time, they have seen positive results. Monroe mentions, “HasOffers is very convenient for integration purposes. It helps us save a lot of resources. It’s a very effective platform. We have saved a lot of time and costs by training our employees to use the system.”
HasOffers has helped Micro Cube successfully manage their network and enables them to turn their focus to growing their organization. Monroe says, “HasOffers helps us to manage our media buying, so we can devote more effort to expanding our business.” Additionally, Monroe believes that HasOffers is there for Micro Cube and has become a strong ally. She says, “HasOffers is a very good business partner because they help us grow and scale our business.”
The future looks extremely optimistic for Micro Cube. Monroe shares, “We are a growing company with plans to expand to Seattle. We anticipate that we can manage hundreds of affiliates and publishers through HasOffers and that we can expand our overseas business ten fold.”
Thanks Monroe! We appreciate you taking the time to share your experience.
Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.