Signs You Should Switch to an Automated Ad Network

The market is shifting toward more automated ad networks, allowing companies to scale at a lower cost. Mobile marketers are ready for automation when they know their scale and efficiencies will be supported by their technology providers. Mobile networks have understood the benefits of automation and many have adjusted or are adjusting their businesses accordingly. … Continued

The Best of Mobile Marketing in March: Our Top Articles

Last month, readers weighed in with an unprecedented number of comments about apps in gaming, apps in the election, and even apps in our new Mobile Minute video series. Below are the top five most popular mobile marketing articles in March, as chosen by our favorite marketers in the biz: our readers. Free Webinar: Pro … Continued

Go On, Show Off a Little: The TUNE Qualification Program

You over there — we see you. Clocking a few extra hours studying TUNE products, answering questions for your team members about how to measure campaigns, making adjustments here and there to meet your performance targets. All that mastery shouldn’t go unrecognized. That’s why we created the TUNE Qualification Program, where dedicated marketers like you … Continued

Mobile Minute: Mobile Ad Fraud, Traffic Quality, & Awkward Conversations

Awkward conversations can run the gamut of “it’s not you, it’s me” at the close of a relationship to “actually, that’s my kid” in the McDonald’s play space. One that can be particularly tough for marketers, however, is an upfront discussion on fraud and traffic quality with their advertising partners. However, that conversation is absolutely necessary. … Continued

The Actuals Report: What You Need to Know

Mobile marketers are more data-driven than ever before. Data is critical to understanding where customers are coming from, who they are, and how you can crush your performance goals. But have you mastered the three basic reports every marketer should know, love, and leverage? Over the next few weeks, we’ll be diving into these three … Continued

Measuring Uninstall Tracking: 4 Methods for Marketers

As part of your mobile user retention strategy, you’re likely testing campaigns to re-engage the valuable users you’ve invested in, and also trying to figure out how to measure how that relates to the users who are uninstalling your app. Especially when you’re aware of statistics pointing out that 13% of users delete an app … Continued