Performance Network Mobupps Improves Customer Retention 75% with TUNE Automation [Case Study]

Mobupps is a performance ad network and longtime TUNE customer. The company runs a mobile advertising platform, where they help publishers monetize users and run user acquisition campaigns for advertisers.

As a network, Mobupps knows that platform stability and workflow efficiency are must-haves in a performance marketing technology solution. That’s why Mobupps CEO Yaron Tomchin turned to the TUNE Partner Marketing Platform when he first started searching for a platform to build a network on. Thanks to the wealth of features and flexibility in the TUNE platform, he’s never looked back. Among other solutions, Mobupps relies on TUNE’s Proactive Fraud Prevention, API, and Performance Automation features to optimize results and day-to-day workloads. 

Here’s what Yaron has to say about working with these solutions in the TUNE platform: 

“When Mobupps uses TUNE’s fraud prevention tool, it helps us to filter out traffic more precisely without pausing our partners completely at once, and without any time spent on this optimization from our team members. This way, quality users are delivered to our clients while fraudulent clicks are paused without even reaching our advertisers’ servers.”

“By utilizing TUNE’s API and connecting it with Mobupps’ proprietary developed technology, Mobupps was able to combine data from several angles — fraud prevention, detection, and our advertiser view of data in platforms like Appsflyer, Adjust, etc. This significant data pool provides us the ability to build an additional layer in Mobupps’ platform, which is taking into account all the data points and making real-time decisions of KPI and fraud optimization.” 

“Performance automation implementation helped Mobupps to perform better towards the client’s KPIs and reach maximum levels of efficiency. … All of these results [were achieved] by using predefined rules that our team managers set up on a network or a campaign level, based on each client’s pre-discussed goals and expectations.”

Using these features, Mobupps was able to increase their customer retention rate by 75%. What else has the network achieved with TUNE?  Read the full case study to find out.

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