2019 Update: HasOffers has rebranded to TUNE! The TUNE Partner Marketing Platform is the same great technology behind HasOffers, now enhanced with new tools and features for networks and advertisers. Read the rebrand announcement here or head to our homepage to learn more.
tracsion (no, that’s not a typo) is a performance marketing agency focused on mobile and desktop lead generation. They handle a lot of user acquisition for app developers, connecting the right consumers to the most relevant results, and then measuring post-install events. Efficient, reliable tracking is essential to that process.
Before switching to HasOffers, tracsion was seeing less-than-ideal results from their pastry-named platform. Click costs were sky high, even when they didn’t end in an app download or post-install event. tracsion needed more robust tracking, real-time optimization, and reporting abilities, plus a way to get those click costs down.
They got all of it and more with HasOffers by TUNE. And the cherry on top? Revenue has increased every single month since they switched — and it just keeps going up.
We spoke with Brin Manning, the Performance Marketing Director at tracsion, about the ways HasOffers helped her improve tracking and organization, decrease click costs, and increase revenue. Check out her answers below.
What does your typical day look like?
A typical day for me is overseeing the flow of everything — our clients, our publishers, the campaigns that come in that get set up and go live, and then when traffic starts. But I would say that I’m advertiser-facing. So I work with a lot of our clients, our app developers, and handle the account management for them.
What problem or business need did you have that led you to HasOffers by TUNE?
The side of our business that was focused on mobile was growing quite a bit. We wanted to have a place that all of our mobile campaigns and advertisers and publishers could live on their own, separate from anything desktop. So, a lot of our partners use HasOffers. We knew that integration was really easy between HasOffers users. And the reporting, I think, was a big reason that we wanted to start using HasOffers. And it’s been great since then.
What about HasOffers stood out compared to the other companies you were considering?
Well, we are a post-install event-focused company. A lot of our clients are app developers, and what they are looking for is for their users, after they download and install an app, to make a registration, make a subscription, take a first ride, whatever it may be. HasOffers and TUNE offered us the ability to track those events, analyze them in real time, and adjust or optimize, if need be, before we even heard from the advertiser. And so, therefore, perform better.
How do you use HasOffers on a day-to-day basis?
We use HasOffers on a day-to-day basis for integration, and for tracking mobile apps with our advertisers and publishers. It’s very easy to integrate with fellow HasOffers users through postbacks. We find that it’s instantaneous the way that we can sync up, and also be on the same page in terms of the language that we’re speaking. If we’re talking about reporting, if we’re talking about what’s going on with the campaign, if we’re talking to someone else who uses HasOffers, it’s really easy to know exactly what each other is talking about, and even looking at, at the same time.
What goals has HasOffers helped you achieve?
With our old mobile platform, a lot of our traffic sources had a lot of clicks, and that’s just a part of users clicking on apps and either downloading them or not. And the costs were slightly outrageous. So, moving to TUNE and HasOffers has really helped resolve that issue.
When we first started using HasOffers, the mobile CPI [cost per install] part of our business was really just starting. We started using HasOffers because we needed a place for all of our mobile accounts to live. And since then, every single month, revenue has increased — and still is. I would say that’s the main goal of our business, and HasOffers by TUNE has helped us get there.
Looking for more examples of how HasOffers clients use the platform to succeed? Read about why Kiip decided to use HasOffers instead of an in-house platform or check out our video testimonial playlist.
Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.