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Attribution

How to Become a Track Star: Your Guide to Tracking For Performance Marketing Campaigns

Capture Every Conversion, Part 1: Pixel Tracking for Affiliate Marketing Campaigns

Becky Doles October 21, 2020

Advertising

First-party vs third-party cookies -- what they are and why you should drop them

First-Party vs Third-Party Tracking Cookies: What’s the Difference?

Becky Doles September 10, 2020

Basics

3 Simple Steps for Building Out a Profitable Partner Pipeline

3 Simple Steps for Building Out a Profitable Partner Program Pipeline

Becky Doles July 29, 2020

Basics

Benefits of discovering and owning your marketing relationships

The Benefits of Discovering and Owning Your Marketing Relationships

Becky Doles June 24, 2020

Advertising

Three marketing strategies to help keep your business afloat during COVID-19

Three Marketing Strategies to Help Your Business Stay Afloat During COVID-19

Becky Doles May 14, 2020

Attribution

Promo code track influencer campaigns without click

Promo Codes: Tracking Influencer Campaigns Without the Click

Becky Doles March 4, 2020

Basics

Open shop sign for direct to consumer affiliate marketing article

Direct-to-Consumer Retailers and Affiliate Marketing: A Perfect Match

Becky Doles December 30, 2019

Advertising

Two people celebrate marketing success.

Partner Marketing 101: What Is Performance Marketing?

Becky Doles May 22, 2019

Basics

Ultimate Guide to Partner Marketing, Part 1

Ultimate Guide to Partner Marketing: Part 1 – Planning Your Strategy

Becky Doles May 16, 2019

Basics

Image of marketing infographics

Our Favorite Performance Marketing and Affiliate Marketing Infographics

Becky Doles January 11, 2019

Basics

Performance marketers sit around a table working on computers

Why Performance Marketing Will Work for You

Becky Doles November 5, 2018

Basics

Strategies From the Most Successful Affiliate Marketers

Becky Doles October 9, 2018

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