Last month, readers weighed in with an unprecedented number of comments about apps in gaming, apps in the election, and even apps in our new Mobile Minute video series. Below are the top five most popular mobile marketing articles in March, as chosen by our favorite marketers in the biz: our readers.
Don’t miss this dream team of pro gaming marketers who are combining forces on April 19 to help you acquire more users, stand out in the app store, and increase your ROI. Register today to attend the live event, or to grab yourself a copy of the slides for future reference.
App Store Analytics’ powerful new beta release, A/B Testing, allows you to test your app’s title, icon, screenshots, videos, and description to determine which versions of your assets drive higher conversion and downloads. Read how to launch the feature for yourself.
Get the lowdown on 10 essential app marketing terms that every mobile marketer should know, without getting bogged down in technical definitions. This is an article you’ll want to bookmark.
Everyone loves something for the low, low price of free. Check out this article to snag yourself a free TUNE Marketing Console Account to boost your app’s app store ranking with App Store Analytics, measure the effectiveness of your mobile ad spend with Attribution Analytics, and engage your users with In-App Marketing.
The web and mobile are converging, mobile ad blocking is on the rise, and app download rates are stagnating. There’s a lot to keep up with in 2016, and falling behind could have major repercussions for your app’s success. Read this article for the major mobile marketing trends of 2016, and what you can do about them.
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Did you come across any must-read mobile marketing articles last month? We’d love to hear! Tell us in the comments below.
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Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.